Seed Keywords was created by UK-based inbound marketing and web design agency Red Evolution. It’s a very simple tool that can be used as part of a keyword research exercise. In essence you ask people in your contacts to tell you what they would search for when trying to solve a problem.
Many people mistakenly believe this tool will automatically provide keywords, which it doesn't. To get any value from it you need to share the unique link provided with your contacts via email or social media. If you do this there's a good chance you'll uncover some great insights.
Keyword research is an activity that aims to establish what people search to solve a given problem. For example, a person who wants to book a flight to Italy might search in Google using the phrase “Cheap flights to Italy”. Although established keyword research tools such as SEMRush provide data for specific phrases, starting the research process can sometimes be challenging. Enter Seed Keywords.
Seed Keywords was created to allow people to create a scenario, such as “When looking for flights online what do you search for?” and, by sending a link Seed Keywords provides to your friends, gather data about what they would type into Google.
It’s a simple tool that can potentially provide some great keyword ideas when you’re starting out, trying to establish what search terms to optimise for.
This tool is free to use and was created by Red Evolution, web design Aberdeen since 2003. If you find it useful to help your web project generate more business for your organisation then please share it with others.